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Designing Breakthrough Timed Commercials
Coursera
Course
Unknown

Designing Breakthrough Timed Commercials

University of Colorado Boulder

Learn to design timed commercials that tell stories via video, TV, and radio with strong scripts and concepts to engage audiences.

Unknown5 weeksEnglish

About this Course

Designing Breakthrough Advertisements: Time Advertisements will teach you the skills to make breakthrough timed commercials; the advertisements that tells stories through time. Reels, TV commercials, radio spots, online videos, branded entertainment and more. In this course you will learn the history of different timed commercials, how they work, and how to approach concepting and designing them. And we explore techniques to make your advertisements stand out. So if you've ever wondered: how do I start thinking about a TV commercial? How do I make a more social media video? Or really any other advertisement, this is the course for you. Often, we know what we want to say, and this show teaches you how to say it. With insider tips, proven techniques, and industry best practices, you'll learn to think and design like an advertising creative. After all, if you're taking the time to develop a marketing plan and a media placement strategy, shouldn't you also take the time to learn how to make timed commercials that won't get immediately tuned out?

What You'll Learn

  • Create effective timed ads for TV, radio, and social media
  • Study historical commercials to learn key creative elements
  • Design standout ads to engage audiences within time constraints

Prerequisites

  • Basic computer and internet skills
  • Ability to read instructions in English and complete short practical tasks

Instructors

D

Dan Ligon

Associate Teaching Professor

Topics

Marketing
Business
History
Arts and Humanities
Media Strategy
Design
Video Editing
Design Thinking
Electronic Media
Advertising

Course Info

PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree

Skills

التسويق
الأعمال
التاريخ
الفنون والعلوم الإنسانية
استراتيجية الوسائط
التصميم
تحرير الفيديو
التفكير التصميمي
Electronic Media
Advertising

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