Build, Evaluate, and Perfect Marketing Dashboards

Did you know that decision-makers spend nearly 60% more time interpreting dashboards than acting on insights when visuals are poorly designed? The difference between confusion and clarity often comes down to dashboard precision and presentation. This Short Course was created to help professionals in this field transform raw marketing data into executive-ready performance stories and systematically optimize how their visualizations influence stakeholder understanding and decision-making. By completing this course, you will be able to design professional-grade dashboards that showcase marketing performance through clear KPIs, test visualization impacts through A/B experiments, and refine your insights for maximum executive engagement—skills you can apply right away to elevate data storytelling. By the end of this 3-hour long course, you will be able to: Create executive-ready dashboards to showcase campaign performance through key performance indicators. Evaluate the influence of visualization adjustments on user interpretation using A/B testing. This course is unique because it unites marketing analytics, data visualization, and behavioral insight, teaching you how to craft dashboards that not only inform but also persuade, helping teams make faster, more confident business decisions. To be successful in this project, you should have: Basic digital marketing knowledge Familiarity with Google Analytics Understanding of marketing KPIs Experience with data visualization concepts

• Translate complex marketing data into clear performance dashboards aligned with strategic goals
• Select KPIs and design visual hierarchy for effective, integrated dashboards
• Apply A/B testing to validate and optimize visualization design decisions
• Improve user data interpretation through controlled experiments and statistical analysis

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities