Business Analytics for Decision Making

In this course you will learn how to create models for decision making. We will start with cluster analysis, a technique for data reduction that is very useful in market segmentation. You will then learn the basics of Monte Carlo simulation that will help you model the uncertainty that is prevalent in many business decisions. A key element of decision making is to identify the best course of action. Since businesses problems often have too many alternative solutions, you will learn how optimizat

• Describe the significance of optimization in identifying optimal solutions for complex business problems
• Implement optimization techniques to identify the best possible course of action among multiple alternatives
• Judge the appropriateness of optimization techniques in finding optimal solutions for practical business challenges