Business Economics

This course offers a comprehensive introduction to the fundamental principles of economics, with a balanced focus on both microeconomic and macroeconomic perspectives essential for business decision-making. Students will gain an understanding of how individual households and firms make choices regarding consumption, production, and pricing under conditions of scarcity in the study of Microeconomics. Key topics include demand and supply analysis, market structures, cost and revenue concepts, and the behavior of firms under various competitive environments. On the Macroeconomics side, the course explores the functioning of the economy as a whole, equipping students with the tools to analyze national and global economic trends. Learners will examine critical macroeconomic indicators such as Gross Domestic Product (GDP), inflation, and unemployment, and understand how these indicators reflect the performance and health of an economy. The course will also explore the roles of fiscal and monetary policies, business cycles, and the impact of international trade and exchange rates. Designed for students pursuing careers in business, finance, and management, this course emphasizes practical applications of economic theory to real-world business contexts. By the end of the course, students will be able to apply economic reasoning to interpret market dynamics, assess policy decisions, and make informed business choices. No prior background in economics is required, making this course ideal for beginners seeking to build a strong foundation in the subject

• Master core economic concepts and apply them effectively
• Analyze consumer behavior, markets, and key economic indicators
• Interpret market dynamics and make informed economic decisions
• Understand firm behavior in consumption, production, and pricing
• Analyze macroeconomic trends using economic tools
• Apply economic concepts to improve business decisions

• Basic computer and internet skills
• Ability to read course instructions in English and complete short exercises