Business Innovation and Digital Disruption

In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization. The specialization also encompasses the technical side of business modeling and strategy development. It highlights the difference between being digital and going digital and how that affects companies’ internal workings as well as end users. Participants gain an understanding of marketing fundamentals and how to leverage them to reposition their brand and their new value proposition in the market using their brand as a strategic asset

• Understand design thinking fundamentals for business innovation
• Formulate and express strategy considering digital disruption
• Learn marketing basics to reposition brand and value proposition

• Basic familiarity with the topic and its common terminology
• Readiness to practice through applied exercises or case-based work