Introduction to Business

This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management

• Determine content that resonates with consumers and differentiates businesses in competitive markets
• Explore best practices for business growth including management, leadership development, and strategic planning
• Utilize key financial information to manage and grow a business while controlling cash flow and expenses

• No deep prior experience required; basic computer and internet skills helpful
• Ability to read course instructions in English and complete short practice activities