Business Strategy and Value Creation

In the world of business and organizations, nothing is more important than having an effective strategy. Why? Because without knowing our destination, we cannot determine the right path to get there. This course introduces the two sides of a strategy: competitive strategy and corporate strategy. Competitive strategy has to do with the environment in which firms and organizations are operating and how they can develop and sustain their competitive advantage. On the other hand, corporate strategy has to do with the specific strategies firms undertake to sustain their competitive advantage, such as product diversification, internationalization, and non-market strategies. This course is best suited for individuals seeking to advance their careers through skill-building, industry application, and network expansion. Whether aiming for a promotion, transitioning to a new career, or growing one’s professional skills, learners will gain valuable insights into how they can contribute to their organizations and articulate those ideas with peers, recruiters, and other stakeholders

• Understand core strategy concepts influencing strategic decisions
• Analyze competitive strategy within business environments
• Develop and sustain competitive advantage
• Apply strategic concepts to enhance professional performance

• Basic computer and internet skills
• Ability to read course instructions in English and complete short practice activities