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Business Strategy: Value Proposition Essentials
Coursera
Course
Unknown

Business Strategy: Value Proposition Essentials

Coursera

Learn to craft unique value propositions that transform products into essential solutions across competitive markets and diverse industries.

Unknown1 weeksEnglish

About this Course

Embark on a transformative journey with Strategic Value Propositions – a lively class designed for visionary business executives, inventive marketers and ambitious entrepreneurs who are determined to carve out a niche in a crowded market. In this course, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions. This course is ideal for aspiring Business strategists, Product managers, Business s

What You'll Learn

  • Evaluate the components of effective value propositions
  • Synthesize value proposition frameworks for diverse industries
  • Design and articulate compelling value propositions
  • Critique and improve existing value propositions

Instructors

M

Marta Sotto-Mayor

Topics

Business Modeling
Product Knowledge
Value Propositions
Sales Presentation
Strategic Communication
Business Strategy
Competitive Analysis
Innovation
Customer Analysis
Business Marketing

Course Info

PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree

Skills

نمذجة الأعمال
معرفة المنتج
عروض القيمة
عرض المبيعات
الاتصال الاستراتيجي
استراتيجية الأعمال
تحليل تنافسي
الابتكار
Customer Analysis
Business Marketing

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