Business Intelligence and Competitive Analysis

American Airlines (AAL), one of the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines, AAL needs to find out its key problems, the root causes, and how to turn the company and its stock price around. Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is re

• Analyze industry trends, risks, and competition intensity including value chain analysis
• Assess competitive positioning and identify abnormalities and alerts
• Diagnose enterprise strengths, weaknesses, and performance drivers to uncover problems and root causes