Campaign Execution, SEO & Social Media at Scale

Campaign Execution, SEO & Social Media at Scale is an intermediate program for marketers who want to run modern, multi-channel growth work end to end—without losing the plot between strategy, execution, and measurement. You’ll learn how to turn brand strategy into clear creative briefs, collaborate with agencies and partners, and give structured feedback that improves outcomes. From there, you’ll build performance muscle across the channels that drive results: optimizing ROAS across Meta, Google, and TikTok; designing viral challenges that generate UGC and measurable impact; and recovering revenue with a multi-touch abandoned cart email sequence. You’ll also develop content and SEO systems that scale—writing optimized posts, auditing content libraries using performance data, building on-page SEO action plans, and prioritizing work with scoring models and quarterly roadmaps. Finally, you’ll bring it all together with 360° campaign execution, using project management principles and reporting frameworks to keep teams aligned and prove impact. You’ll leave with a repeatable set of processes, templates, and analyses you can apply to real campaigns immediately

• Translate brand strategy into clear briefs and structured creative feedback that improves final work
• Optimize performance across ads, email, SEO, content, and social using dashboards and KPI analysis
• Plan and execute integrated campaigns with timelines, prioritization models, and post-campaign reporting

• Basic familiarity with the topic and its common terminology
• Readiness to practice through applied exercises or case-based work