About this Course
The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence. After completing this course, you will be able to: - Describe the value of data storytelling and list best practices for preparing visualizations. - Identify popular visualization tools and advantages of each. - Identify common market channel strategies. - Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix. - Identify what campaign structures impact ROI and common pitfalls to avoid. - Assess and readjust ROI. - Identify the steps to plan and implement market campaign analysis. - Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution
What You'll Learn
- Describe the value of data storytelling and best visualization practices
- Identify popular visualization tools and their advantages
- Identify common market channel strategies
- Explain the ANSOFF Matrix model and select market strategies using it
- Recognize the impact of campaign structures on ROI and avoid common pitfalls
- Assess and readjust ROI effectively
Prerequisites
- No deep prior experience required
- Basic computer and internet skills helpful
- Ability to follow instructions in English and complete exercises
Instructors
Unilever Team