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CEO Playbook: Generative AI
Coursera
Course
Unknown

CEO Playbook: Generative AI

Starweaver

Explore how generative AI transforms executive leadership and strategic planning with practical frameworks for innovation and ethical AI use.

Unknown1 weeksKK, English, HU, Spanish

About this Course

Generative AI is revolutionizing executive leadership, acting as the most significant cognitive multiplier since the dawn of the digital age. CEOs who treat AI as a strategic thought partner are significantly more likely to outperform competitors in growth and innovation. Far from a fleeting trend, generative AI marks a transformative shift in how leaders think, communicate, and drive change. The GenAI CEO Playbook equips senior executives with practical frameworks to integrate AI into leadership, enhancing decision quality while preserving the authentic leadership voice. Grounded in real-world applications, this course delivers actionable strategies used by visionary leaders. Today’s executives face unprecedented complexity. This course addresses key leadership challenges: making better decisions amid uncertainty, communicating effectively across stakeholder groups, developing robust strategic plans, and accelerating organizational transformation—all while upholding ethical governance. Through hands-on demos and industry case studies, learners will apply AI tools as cognitive extensions of their leadership practice. You will learn to challenge assumptions, uncover blind spots, enhance communication, and lead change with confidence. The course centers on four AI platforms—ChatGPT, Claude, Gemini, and Grok—demonstrating how each supports specific leadership functions and how cross-referenced insights yield comprehensive results. This course is designed for high-level decision-makers, including C-suite executives, senior leadership teams, business owners, and entrepreneurs who are navigating complex business landscapes. It is also ideal for digital transformation leaders and directors of innovation and strategy seeking to harness the power of Generative AI to sharpen their competitive edge and lead with greater impact. Participants should have a basic understanding of AI concepts and prior experience in executive leadership roles. While access to tools like ChatGPT, Claude, Gemini, or Grok is recommended to maximize hands-on learning, it is not mandatory. The course is structured to accommodate varying levels of familiarity with AI platforms while maintaining a focus on executive-level applications. By the end of this course, learners will be able to evaluate Generative AI as a cognitive partner to enhance strategic thinking, develop AI-enhanced communication strategies that maintain an authentic leadership voice, and apply AI to transform strategic planning, scenario analysis, and innovation. Additionally, participants will design ethical AI implementation frameworks that integrate automation while preserving sound human judgment

What You'll Learn

  • Evaluate AI as a cognitive partner to enhance strategic vision
  • Develop AI-enhanced communication strategies maintaining authenticity
  • Transform strategic planning using AI insights and scenario analysis
  • Design ethical frameworks for AI implementation balancing automation and human judgment

Prerequisites

  • Basic familiarity with topic and terminology
  • Willingness to engage in applied exercises or case-based work

Instructors

J

Julian Jenkins

Business Mentor & Coach

S

Starweaver

Global Leaders in Professional & Technology Education

Topics

Entrepreneurship
Business
Machine Learning
Data Science
Business Leadership
Generative AI
Leadership
Strategic Marketing
Anthropic Claude
Business Ethics

Course Info

PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree

Skills

ريادة الأعمال
الأعمال التجارية
التعلم الآلي
علوم البيانات
القيادة التجارية
الذكاء الاصطناعي التوليدي
القيادة
التسويق الاستراتيجي
Anthropic Claude
Business Ethics

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