Channel Management and Retailing

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importanc

• Design and manage distribution channels identifying key players
• Identify retail strategies and sustain competitive advantages
• Explore growth opportunities and suitable entry strategies
• Understand strategic online presence and retail trends