ChatGPT for Content Creation and Planning

This Specialization, taught by marketing experts Kasia Pilch & LAMZ, is intended for content creators, marketers, and digital entrepreneurs seeking to master AI-powered tools for research, planning, and content optimization. Through three courses, you will cover smart prompt engineering, audience research, content strategy, and SEO techniques using ChatGPT. This program prepares you to create high-impact content with clarity, efficiency, and reach. Instructor bios in course descriptions!

• Craft effective AI prompts to generate high-quality, brand-aligned content
• Use ChatGPT to research audience and plan content strategies
• Optimize content for SEO and create efficient publishing workflows

• No prior experience needed, basic computer and internet skills helpful
• Ability to read instructions in English and complete short exercises