China Strategy

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

• Understand the changing strategic landscape of China
• Identify major players in the Chinese market
• Select effective market entry modes
• Develop location strategies for China business

• Basic computer and internet skills
• Ability to follow course instructions in English and complete exercises