Cluster Analysis, Association Mining, and Model Evaluation

Welcome to Cluster Analysis, Association Mining, and Model Evaluation. In this course we will begin with an exploration of cluster analysis and segmentation, and discuss how techniques such as collaborative filtering and association rules mining can be applied. We will also explain how a model can be evaluated for performance, and review the differences in analysis types and when to apply them.

• Apply cluster analysis and segmentation techniques
• Use collaborative filtering and market basket analysis
• Apply classification and regression prediction models