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Competitive Dynamics and Disruptive Change
Coursera
Course
Unknown

Competitive Dynamics and Disruptive Change

IE Business School

Explore market competition strategies and manage disruptive changes to maintain a strong position amid pricing pressures and emerging competitors.

Unknown1 weeksSpanish, English

About this Course

In the following course, you will explore the dynamics of market competition, where you'll learn strategies to maintain market position against lower-priced competitors. Study case studies, understand economic factors, and delve into benchmarking. Learn to navigate industry disruptions with a deep understanding of competitive interactions and strategy development for change

What You'll Learn

  • Understand the dynamics of competitive interactions
  • Identify disruptive trends and their implications
  • Develop strategies for disruptive change

Prerequisites

  • Basic computer and internet skills
  • Ability to read instructions in English
  • Willingness to complete short tasks

Instructors

C

Carl Kock

Professor

Topics

Business Strategy
Business
Strategic Thinking
Trend Analysis
Market Analysis
Market Trend
Market Share
Strategic Marketing
Benchmarking
Corporate Strategy

Course Info

PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree

Skills

استراتيجية الأعمال
الأعمال
التفكير الاستراتيجي
تحليل الاتجاهات
تحليل السوق
اتجاهات السوق
حصة السوق
التسويق الاستراتيجي
Benchmarking
Corporate Strategy

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