Compose & Send First Email

Ready to transform your marketing approach with intelligent email campaigns? This Short Course was created to help marketing professionals accomplish effective email campaign planning and execution using industry-leading tools. By completing this course, you'll be able to confidently navigate MailChimp's interface, segment customer lists strategically, and deploy professional promotional emails that drive engagement and sales. By the end of this course, you will be able to: List the primary components of an email campaign Use MailChimp to format and send a simple one-off promotional email to a segmented list This course is unique because it combines hands-on platform training with real-world workflow integration, ensuring you can immediately apply these skills in professional marketing environments. To be successful in this project, you should have a background in basic computer navigation and familiarity with email communication

• Identify key components of an email campaign prior to execution
• Apply targeted segmentation to enhance engagement and effectiveness
• Navigate and use MailChimp interface efficiently
• Implement supervisor approval workflows to ensure brand consistency

• Basic computer and internet skills
• Ability to follow course instructions in English