About this Course
Master the intersection of AI and creative content production in this comprehensive program that transforms marketing professionals into AI-enhanced content creators. Learn to leverage cutting-edge generative AI tools including ChatGPT, Midjourney, and specialized platforms like Humata and SurferSEO to craft compelling copy, while developing visual storytelling skills through hands-on Canva projects. Through practical applications across advertising, SEO optimization, and multimedia content creation, you'll build a portfolio demonstrating your ability to produce AI-powered marketing materials that drive engagement and conversions in today's digital landscape
What You'll Learn
- Create AI-powered content using ChatGPT, Midjourney, and specialized tools for SEO-optimized marketing materials
- Design professional visual content including infographics and storyboards using Canva
- Apply ethical AI practices while automating content workflows and enhancing productivity
Prerequisites
- Basic familiarity with the topic and its common terminology
- Readiness to practice through applied exercises or case-based work
Instructors
Jordan Wilson
AI Strategist and AI Consultant
Starweaver
Global Leaders in Professional & Technology Education
Jana Porter
Vinita Silaparasetty
Generative AI Expert, Data Science Trainer, Google Developer Expert in Machine Learning & Google Women Techmakers Ambassador