Content Design and SEO Performance Optimization

You'll learn to create, optimize, and measure high-performing digital content that drives organic traffic and engagement. This course equips you with practical skills to audit websites for SEO issues, publish search-optimized content, and use analytics to continuously improve performance. You'll gain hands-on experience with industry-standard tools like SEMRush, Google Analytics 4, WordPress, and Canva to execute real marketing workflows. By integrating content creation, technical SEO, performance analysis, and social media strategy, you'll develop the end-to-end capabilities that digital marketing teams need. Whether you're publishing blog articles, fixing on-page SEO errors, or creating viral social content, you'll learn to make data-driven decisions that improve search rankings and user engagement. This course bridges creative content skills with technical optimization and analytics, preparing you for roles in digital marketing, content strategy, and SEO

• Apply SEO techniques to write, optimize, and publish web content that ranks well
• Audit websites using SEMRush to identify and fix on-page SEO issues
• Analyze performance metrics in Google Analytics 4 to guide optimization decisions
• Create and distribute short-form social media videos while tracking engagement

• Basic computer and internet skills are helpful
• Ability to read English instructions and complete short practice tasks