Core Sales Techniques and Customer Engagement

Coaching Sales Professionals is a beginner-level specialization designed to empower aspiring, transitioning, and early-career business professionals in India and the USA to thrive in sales roles. This program combines field-tested strategies and trending approaches to equip learners for real sales environments shaped by digital disruption, rising competition, and globalized buyer expectations. The curriculum addresses regional differences in sales practices and market dynamics, providing actionable frameworks for building interpersonal influence, driving customer value, and implementing sales processes

• Personalize outreach, build digital trust, and design effective follow-up cycles that increase early-stage engagement
• Handle objections with confidence, uncover real buyer needs, and guide hybrid conversations using consultative frameworks
• Deliver persuasive demos, negotiate win-win agreements, and close deals ethically across diverse business contexts

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities