About this Course
Did you know that businesses using coordinated omni-channel strategies retain up to 89% of their customers compared to just 33% for those without them? Unified planning ensures your brand speaks with one voice across every channel. This Short Course was created to help professionals in this field develop strategic marketing planning capabilities and create integrated, data-driven campaigns that deliver measurable business outcomes across multiple channels. By completing this course, you will be able to analyze product performance, define strategic objectives using SWOT insights, and build cohesive omni-channel marketing plans that connect personas, platforms, and goals—skills you can immediately apply to elevate campaign effectiveness. By the end of this 4-hour long course, you will be able to: Analyze a product line using a SWOT framework to derive data-backed quarterly objectives. Create an omni-channel plan that aligns customer personas, channels, and performance targets. This course is unique because it bridges strategic marketing analysis with cross-channel execution, teaching you how to translate insights into coordinated actions that maximize reach, consistency, and return on investment. To be successful in this project, you should have: Basic marketing knowledge Familiarity with digital marketing channels Understanding of customer personas Spreadsheet proficiency
What You'll Learn
- Conduct evidence-based strategic analysis using SWOT framework
- Design integrated campaigns aligned across personas and platforms
- Define performance metrics upfront for clear evaluation
- Enhance collaborative planning through visual tools and structured reviews
Prerequisites
- Basic computer and internet skills
- Ability to follow instructions and complete exercises
Instructors
Hurix Digital