Create an A/B Web Page Marketing Test with Google Optimize

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions

• Set up Google Optimize with Google Analytics
• Create A/B marketing test experiences
• Customize weight, audience targeting, and advanced options

• Basic familiarity with Google tools or similar software
• Ability to follow instructions in English