Creating a Technology Startup Company

The course starts by exploring entrepreneurial ecosystems and systems thinking. The Technology Adoption Life Cycle is introduced to help explain market dynamics and support developing business strategy. Market research concepts and tools are presented that learners will apply to their course projects. Founder, key manager, and board member considerations are examined, and the qualities of effective leadership are reviewed. The operational structures and processes of a tech startup are identified

• Describe entrepreneurial systems thinking
• Identify roles and responsibilities of founders, management, and boards
• Summarize operational components and value of tracking tools in tech startups
• Create business plans for product, market, and operations