Crisis Management and Crisis Communication

Increasingly, modern societies are witnessing crises of confidence in their institutions, whether they are for-profit, non-profit, or governmental. Regardless of where you are working, or where you may want to work, you will encounter an organizational crisis. This specialization is designed to provide you with a fundamental footing for recognizing when a crisis is approaching, understanding what essential approaches can help avoid a crisis, or if the crisis is not avoidable, developing sound ways to manage the crisis and recover from it. You’ll learn practical applications with an eye toward what to do and what to avoid. Managing a crisis is always a team effort that may lead to you being called upon to assist. You’ll also learn the fundamentals of consulting with your leaders who are encountering an organizational crisis. You’ll hear from experts in crisis management and garner insights from iconic crises that were managed well, and not so well. Accordingly, this specialization will equip you to better anticipate and identify crises in the making and develop competencies for helping an organization navigate a crisis successfully

• Identify key crisis management concepts and terminology
• Recognize crisis prevention, management, and recovery strategies
• Advise organizational leaders on effective crisis handling

• Basic computer and internet skills
• Ability to read course instructions in English and complete practice activities