Curiosity for Successful Innovation

Curiosity guides the work that an innovator does. This curiosity is evidenced through action- through discussion with others, investigation within the marketplace, and understanding of consumers. You will conduct marketplace conversations and learn the value of customer archetypes and personas to enhance your ideas.

• Understand how to conduct effective marketplace conversations
• Analyze customer archetypes and personas
• Enhance ideas using customer insights
• Apply customer behavior analysis to improve products

• Strong desire to change and improve
• Interest in entrepreneurship and innovation
• Ability to work in multidisciplinary teams