Customer Analytics & Intelligence

This specialization combines customer relationship management with advanced analytics to help marketing professionals make data-informed decisions. Through hands-on projects using industry-standard tools like HubSpot, Google Analytics, and AI platforms, you'll master customer segmentation, sentiment analysis, and retention strategies. Develop skills to track brand mentions, analyze purchase velocity, and create targeted campaigns that measurably improve customer relationships and business outcomes

• Analyze customer sentiment, segments, and journeys using data-driven approaches
• Implement retention strategies and targeted campaigns through advanced analytics and AI
• Measure marketing effectiveness and ROI using tracking and reporting methods

• Basic familiarity with concepts and terminology
• Readiness to engage in applied exercises or case studies