Customer-Centric CRM Strategy and Management

The Customer-Centric CRM: Navigating Customer Relationships Specialization equips learners with the strategic knowledge and practical skills to manage and enhance customer relationships effectively. Through a structured, case-based approach, learners explore CRM fundamentals, analyze customer lifecycles, design strategic blueprints, and implement automation tools. This hands-on program bridges theory and practice, helping professionals create data-driven, value-focused CRM systems that improve acquisition, retention, and long-term loyalty across marketing, sales, and service domains

• Analyze customer lifecycles and apply CRM frameworks to enhance business performance
• Design and implement customer-centric CRM strategies using analytical and automation tools
• Evaluate and optimize CRM systems to improve acquisition, retention, and overall customer value

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities