Customer-Centric Enterprise: Product Lifecycle Management

This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts: 1. Understanding a Product Enterprise and how it works 2. Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio 3. Building & implementing a product platform strategy 4. Organizational Governance and Risk framework in a Product Enterprise 5. Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach 6. Maximizing organizational value creation through a scaled product framework Syllabus Week 1: Product Enterprise Operating Model - Customer Centric Organizational Culture - Customer Centric Enterprise Structure - North Star Metric Framework Week 2: Product Portfolio Strategy Frameworks - Product Portfolio Analysis - Macro Strategy Models - Targeted Strategy Models Week 3 :Product Category Design & Strategy - Understanding Product Category Design - Shaping with Success Stories - Category Design Frameworks Bonus Week Material on AI - AI Fundamentals for Product Managers PART 1 & PART 2 - AI-Driven Product Innovation - Scaling AI Across the Product Enterprise - Scale AI Responsibly

• Build and implement product platform strategy
• Understand organizational governance and risk management in product enterprise
• Align organizational functions to a product-centric approach
• Achieve strategic and operational alignment using OKR framework

• Basic computer and internet skills
• Ability to follow course instructions and complete short activities