Customer Insights: New Product Development Orientation

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.

• Understand management and market research methods for faster innovation
• Gain competence with tools and methods for product design and development
• Build confidence in abilities to create new products