About this Course
The Customer Service in the Age of Generative AI course provides you with the essential knowledge to use Generative AI to build and develop chatbots for customer engagement and customer support. In this course, you will learn how personalized chatbots are impactful and essential for customers and how the continuous need to evaluate and enhance chatbots to meet customer expectations and needs effectively. In this course, you will ,learn how chatbots can be leveraged to provide more targeted and customized messages to deliver more relevant and engaging information, support, and service to customers. This course is ideal for marketing professionals seeking to develop and enhance customer service and marketing using chatbots and Generative AI
What You'll Learn
- Evaluate and enhance chatbot performance for marketing and customer service
- Customize generative AI for customer support and engagement
- Develop chatbots to improve customer interaction
- Deliver targeted and personalized messaging with AI
- Understand the impact of personalized chatbots on customer experience
Prerequisites
- Prior knowledge of AI and marketing is recommended but not required
Instructors
Rajkumar Venkatesan
Ronald Trzcinski Professor of Business Administration