Customer Value, Acquisition, and Retention

In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making

• Differentiate customer lifetime value, customer equity, and customer relationship concepts
• Develop strategies to enhance customer loyalty and retention
• Increase profitability leveraging customer data
• Understand metrics and models that drive effective decision-making

• Basic computer and internet skills
• Ability to follow course instructions and participate in exercises