About this Course
This course from Tuck Executive Education at Dartmouth equips future leaders with the skills to communicate strategically within a business context. Through theoretical understanding and practical exercises, learners will effectively practice aligning communication strategies with organizational goals. The course will delve into problem-solving using strategic principles and the importance of crafting hierarchy statements to convey messages with clarity and impact. By the end of the course, learners will be adept at determining the most effective ways of delivering messages, analyzing the results, and revising strategies as necessary to ensure organizational objectives are met. This course is essential for professionals who aspire to lead with strategic insight and communicate with impact in the corporate world. This course was designed to be the first in the Strategic Corporate Communication professional certificate. You will get the most out of the contents and assignments for this course if you complete it before Corporate Brand and Reputation, Crisis Communication and Management, and Corporate Responsibility.
What You'll Learn
- Review strategies for the hierarchy of statements, strategic principle, mission statements, and credos
- Diagnose an organization’s reputation
- Analyze four key constituencies
- Draft messages using analog and digital methods for internal and external constituencies
- Apply practices to evaluate the success of communication strategies
Prerequisites
- This course was designed to be the first in the Strategic Corporate Communication professional certificate. You will get the most out of the contents and assignments for this course if you complete it before Corporate Brand and Reputation, Crisis Communication and Management, and Corporate Responsibility.