Data Analysis with Excel Pivot Tables

Transform raw marketing data into actionable insights using Excel's most powerful analytical tools. This course empowers digital marketing professionals to master descriptive analytics fundamentals and leverage pivot tables for comprehensive data summarization. You'll learn to confidently define and calculate measures of central tendency, import marketing datasets from various sources, and create sophisticated pivot tables that reveal hidden patterns in your campaigns. By mastering these essential analytical skills, you'll be equipped to make data-driven decisions that optimize marketing performance, demonstrate ROI to stakeholders, and unlock the full potential of your marketing analytics. This course provides the foundation for advanced marketing analytics work and positions you as a data-savvy marketing professional who can turn numbers into strategic advantage

• Understand measures of central tendency as analysis foundation
• Use pivot tables to organize data and reveal insights
• Prepare data and master spreadsheet functions for meaningful analytics
• Develop small data analysis skills as foundation for advanced careers

• No deep prior experience required; basic computer and internet skills helpful
• Ability to read instructions and complete practice activities