Data Analytics Methods for Marketing

This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments. By the end of this course you will be able to: • Understand your audience using analytics and variable descriptions • Define a target audience using segmentation with K-means clustering • Use historical data to p

• Plan and forecast marketing efforts across channels
• Use marketing mix modeling to optimize campaigns
• Evaluate and improve sales funnel performance

• Basic marketing knowledge
• Introductory statistics knowledge