Data Collection: Online, Telephone and Face-to-face

This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys. The course reviews a range of survey data collection methods that are both interview-based (face-to-face and telephone) and

• Appreciate and compare the pros and cons of self-administered modes and interviews
• Explore emerging modes and data sources such as mobile web surveys and social media data
• Understand key concepts about survey data collection methods