Strategic Data-Driven Digital Marketing

Transform into a data-driven digital marketer by mastering web analytics, performance measurement, ROI calculation, and emerging technologies. This course covers analytics tools, data interpretation, AI and automation in marketing, and ethical considerations in digital marketing, culminating in comprehensive campaign evaluation skills. By the end of this course, you will be able to: 1. Discuss web analytics tools and metrics for tracking user behavior 2. Apply data analysis to make informed marketing decisions 3. Discuss ways to calculate ROI for digital marketing campaigns 4. Explain AI, automation, and personalization in digital marketing 5. Discuss ethical implications of data collection and targeted advertising 6. Evaluate digital marketing campaigns and develop recommendations for improvement

• Use web analytics tools to interpret user behavior
• Apply data analysis and ROI measurement in marketing decisions
• Understand AI, automation, and personalization in digital marketing
• Evaluate digital campaigns considering ethics and data privacy

• Basic understanding of digital marketing concepts and terminology
• Readiness for applied exercises and case studies