Data Storytelling for Engaging Presentations

Transform your data into compelling, actionable stories that engage audiences and influence decisions. This short course equips digital marketing professionals with frameworks, practice exercises, and assessment tools to master narrative-driven analytics presentations. By completing this course, you'll be able to structure compelling narratives around data visualizations, create presentations that clearly connect insights to business objectives, and systematically improve your storytelling effectiveness based on audience feedback - skills you can apply immediately in your next quarterly review or client presentation. By the end of this course, you will be able to: • Apply presentation frameworks like SCQA to craft visual narratives from data visualizations • Evaluate audience feedback to improve storyline coherence and engagement This course is unique because it bridges the gap between data analysis and persuasive communication, teaching you not just what story to tell, but how to tell it in a way that transforms insights into influence. To be successful in this project, you should have a background in basic data visualization tools and experience creating business presentations

• Use structured narratives to link insights to business goals
• Analyze audience feedback to improve presentation impact
• Connect data presentations to clear human decisions
• Refine storytelling using quantified feedback and engagement rates

• Basic computer and internet skills
• Ability to read English instructions and complete short exercises