
Davidson College
This course isn’t just theory; it’s your passport to practical mastery. Explore AI’s impact on marketing strategy, customer insights, automation, creativity, and social media. Ideal for professionals seeking in-demand skills
Explore the applications of AI in digital marketing through this hands-on course. From leveraging AI for competitive analysis and customer segmentation to implementing AI-driven campaign automation tools across the consumer journey, learn how to craft effective marketing strategies, personalize content, optimize performance, and drive better results in today’s dynamic digital landscape. This course empowers professionals with the necessary tools to thrive in today’s competitive market. It explores the magic of AI-powered creativity, transforming design, video, music, and optimizing landing pages using text-to-conversion strategies, thereby boosting engagement and conversion rates. Whether you’re a marketer, strategist, or creative professional, proficiency in AI gives you a competitive edge in today’s job market.
Miguel A. Morales-Chan Ph.D.
Director Digital Education -GES. Vice-principal Von Neumann Institute. Project Manager GalileoX and ProfXXI at Universidad Galileo
Rocael Hernández Rizzardini, Ph.D.
Director GES - Digital University. Director Von Neumann Institute. CEO Corporation IT Industry at Universidad Galileo
Vanessa Ai
Instructor