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AI for Marketing Strategy and Creativity
edX
Course
Beginner
Free to Audit
Certificate

AI for Marketing Strategy and Creativity

Davidson College

This course isn’t just theory; it’s your passport to practical mastery. Explore AI’s impact on marketing strategy, customer insights, automation, creativity, and social media. Ideal for professionals seeking in-demand skills

4 hrs/week3 weeksEnglish7,965 enrolled
Free to Audit

About this Course

Explore the applications of AI in digital marketing through this hands-on course. From leveraging AI for competitive analysis and customer segmentation to implementing AI-driven campaign automation tools across the consumer journey, learn how to craft effective marketing strategies, personalize content, optimize performance, and drive better results in today’s dynamic digital landscape. This course empowers professionals with the necessary tools to thrive in today’s competitive market. It explores the magic of AI-powered creativity, transforming design, video, music, and optimizing landing pages using text-to-conversion strategies, thereby boosting engagement and conversion rates. Whether you’re a marketer, strategist, or creative professional, proficiency in AI gives you a competitive edge in today’s job market.

What You'll Learn

  • Understand how to utilize AI to facilitate competitive analysis and craft effective marketing strategies.
  • Examine the application of AI techniques such as customer segmentation, sentiment analysis, and predictive analytics in understanding customer behaviors, preferences, and sentiments
  • Gain practical skills in implementing AI-driven marketing automation tools and platforms across various stages of the consumer journey.
  • Craft compelling social media posts using AI.
  • Optimize content, hashtags, and engagement strategies.
  • Learn text-to-conversion strategies.
  • Optimize landing pages, create persuasive copy, and boost conversion rates.

Prerequisites

  • This course is designed for marketing professionals, entrepreneurs, business owners, and anyone interested in unlocking the potential of Artificial Intelligence to enhance their digital marketing efforts.

Instructors

M

Miguel A. Morales-Chan Ph.D.

Director Digital Education -GES. Vice-principal Von Neumann Institute. Project Manager GalileoX and ProfXXI at Universidad Galileo

R

Rocael Hernández Rizzardini, Ph.D.

Director GES - Digital University. Director Von Neumann Institute. CEO Corporation IT Industry at Universidad Galileo

V

Vanessa Ai

Instructor

Topics

Landing Page Optimization
Social Media
Creativity
Competitive Analysis
Market Segmentation
Automation
Boosting
Artificial Intelligence
Digital Marketing
Marketing Strategies

Course Info

PlatformedX
LevelBeginner
PacingUnknown
CertificateAvailable
PriceFree to Audit

Skills

تحسين صفحات الهبوط
وسائل التواصل الاجتماعي
الإبداع
التحليل التنافسي
تقسيم السوق
Automation
Boosting
Artificial Intelligence
Digital Marketing
Marketing Strategies

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