Demand Analytics

Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing! Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting. Upon the completion of this course, you will be able to 1. Improve the forecasting accuracy by building and validating demand prediction models. 2. Better stimulate and influence demand by identifying the drivers (e.g.,

• Use data analytics to predict demand considering trends, seasonality, price elasticity, and environmental factors
• Identify key demand drivers and quantify their impacts
• Build, validate, and improve forecasting models with continuous and categorical variables