The Language of Design: Form and Meaning

In this course, critique is defined as a detailed, objective analysis of a work of graphic design and its effectiveness. Critique is an integral part of the making process for designers: it’s not just how we determine if a work of design is or is not successful, it’s how we move our work forward. Critique is also where other voices and opinions can be brought into the design process. This course will introduce a lexicon (or vocabulary) in order for you to demonstrate clearer and more considere

• Recall and explain a lexicon of key terms relating to form, meaning, and audience, and apply them successfully within an appraisal of graphic design
• Establish and articulate criteria for successful outcomes in a design project that are not limited by personal taste.
• Employ various ways of talking about visual form, meaning, and context for a given work of design in an objective way.
• Develop an ability to engage with a work of design in an objective way.