Design a Strong and Cohesive Product Brand

This Specialization, led by instructors Sina Port, Khadija El Sharawy, and Roman Muradov, is intended for creative professionals and aspiring brand designers seeking to develop practical and strategic branding skills. Through four hands-on courses, you will explore personal branding, moodboard development, brand illustration, and product packaging design—preparing you to build, communicate, and present strong, memorable brand identities. Instructor bios in course descriptions!

• Create a distinctive personal brand that communicates your strengths across social platforms and online content
• Design strategic brand moodboards using client briefs, visual research, and presentation skills
• Illustrate and package brand stories with unique visuals and product-focused design systems

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities