Design Theory Principles for Print and Digital Applications

This Specialization, taught by instructor Martin Perhiniak, is intended for aspiring and professional graphic designers seeking to develop advanced skills in visual communication and layout. Through four in-depth courses, you will explore core design principles such as space, hierarchy, and structure, and apply them across both print and digital formats. By the end, you’ll be equipped to create visually impactful designs that resonate across platforms. Martin Perhiniak is a Certified Adobe Design Master and instructor with extensive experience working for top companies including Disney, Warner Brothers, Cartoon Network, Sony Pictures, Mattel, and DC Comics. Based in London, he teaches design and provides live online training and consultancy services to students and professionals worldwide. Martin’s teaching emphasizes hands-on learning and personal growth, guided by his motto: “Do not compare yourself to your role models. Work hard and wait for the moment when others will compare themselves to you.”

• Apply visual hierarchy to control how viewers interact with your designs
• Design professional-quality materials for both print and digital platforms
• Use principles like negative space, perspective, and texture to add depth and clarity

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities