About this Course
Designing Breakthrough Advertisements: Basics to Begin will teach you the skills to make breakthrough advertisements. In this course you will learn how to approach writing headlines and commercial scripts. We'll explore how to direct art and conquer page layouts. And we'll cover typefaces and visuals, so that you know how and when to employ them. All with the singular goal of crafting pieces of communication that will get your potential customers engaged and more likely to respond to your message. So if you're ready to do some advertising and make that investment in your business, then this is course for you. We’ll show you the best practices to make sure you're making the most effective advertisements you can make. After all, if you're taking the time to develop a marketing plan and a media placement strategy, shouldn't you also take the time to learn how to make an advertisement that won't get immediately ignored?
What You'll Learn
- Create attention-grabbing advertisements
- Master copywriting techniques for impactful headlines and scripts
- Design like an art director by managing typography and visuals
- Appeal to customers by tailoring ad messages to their needs
Prerequisites
- No prior experience required, basic computer and internet skills helpful
- Ability to read English instructions and complete short tasks
Instructors
Dan Ligon
Associate Teaching Professor