Designing Effective Science Communication

Although many would prefer to leave science in the past and no longer engage with it once completing compulsory science classes in school, the reality is that engaging with science is an integral part of our daily lives. Moreover, for the safety and wellness of human society, it is necessary to engage with scientific information. We are faced with the necessity of examining scientific evidence on topics ranging from conservation to public health and make decisions that impact not only our famili

• Describe principles of human learning important for science outreach
• Compare different science communication modalities
• Identify common pitfalls in science communication
• Design a science communication activity based on learned principles