Creating a Competitive Marketing Advantage

This is a master class in gaining a competitive marketing advantage. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition

• Apply competitive marketing strategies including positioning and differentiation
• Design data-driven and research-based marketing plans
• Integrate relevant technologies effectively into marketing efforts
• Enhance brand identity and improve customer loyalty

• Basic computer and internet skills
• Ability to follow course instructions in English and complete practice tasks