Digital Advertising

Successful digital ad campaigns generate $4.33 for every $1 spent (Statista). Marketers with strong digital advertising skills are in high demand! This course gives marketers, small business owners, D2C founders, and freelancers the foundation to run successful digital advertising campaigns. During this course, you'll explore the core elements of digital advertising—search engine marketing (SEM), keyword search, bidding strategies, and ad grouping. You'll learn techniques for planning and optim

• Build the knowledge and skills you need to run successful digital advertising campaigns in just 4 weeks. No prior experience required
• Conduct keyword research and set up Google Search campaigns that are optimized for better ROI
• Create and manage effective advertising campaigns on LinkedIn, Facebook, and Instagram using platform-specific tools and best practices
• Analyze influencer marketing strategies, including identifying appropriate influencers & evaluating campaign effectiveness through relevant metrics