Digital Content Planning and Management
University of Illinois Urbana-Champaign
The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether youâre a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaignâs success. Learn what it takes to successfully inventory, create, analyze, and manage content for companies of any scale, as well as the process of implementing these systems across organizations. This practical course is designed for current caree
About this Course
The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether youâre a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaignâs success. Learn what it takes to successfully inventory, create, analyze, and manage content for companies of any scale, as well as the process of implementing these systems across organizations. This practical course is designed for current caree
What You'll Learn
- Basic concepts and strategy of digital content and technology
- How to plan your content based on audience analysis and content relevancy
- How to conduct content audits and map out content needs
- How to create, sustain and maintain content
Instructors
Marisa Peacock
Charles H. Sandage Department of Advertising