Digital Marketing Analytics

Welcome to the Digital Marketing Analytics course! We live in an era of digital technology and most marketing activities are shifting to digital platforms. It is indispensable for businesses to proactively take action on their websites, social media, blogs, and other digital platforms and to carefully examine the intent and action data of the consumers. A careful examination of the consumer or prospective consumer’s digital activity can provide deep insights that can make a company create winnin

• Describe consumer journey and activity on digital platforms
• Discuss digital marketing platforms and key performance indicators
• Explain Google Analytics importance and version differences
• Analyze KPIs to adjust brand image and market goals