Digital Marketing Channel Foundations

Digital Marketing Channel Foundations is a practical program built for marketers and business professionals who want reliable, repeatable channel skills—not guesswork. Across short, focused courses, you’ll learn how to plan and run campaign cycles, write and optimize social posts and ads, measure brand awareness with social listening, and build email automation strategies that scale. You’ll also develop foundational SEO tool fluency, connect brand work to business KPIs, and strengthen the communication habits that keep teams aligned. Every course is tool-agnostic and designed to produce real artifacts you can reuse on the job—clear plans, measurable t

• Manage campaign cycles using KPIs to guide decisions and reporting
• Create optimized social content and ads using brand voice and targeting
• Translate channel and brand signals into clear, prioritized actions

• Basic computer and internet skills
• Ability to follow instructions and complete exercises